A practical program showing future managers how to use AI for better decisions - in analytics, marketing, finance and strategy - no technical background needed.
Managers don't need to build AI - but they must know how to use it and lead teams that do. This workshop gives management students a confident, practical grasp of AI in business.
How to read, question and act on data and AI outputs - and avoid common pitfalls.
Customer segmentation, demand forecasting, personalisation and campaign optimisation using AI.
Risk analysis, fraud detection and process automation in a business context.
Participants work through a real business case using AI tools and present recommendations.